So I disappeared for a while there. It has been a busy month and it is probably for the same reason I can’t seem to make it into work on time lately no matter what time I get up. That said, I’m getting up 10 minutes earlier tomorrow.
My friend texted me with a picture of this logo in early June, asking if I’d heard of it. Nope, I responded, but I’d like to, and he picked up some samples for me. I tried to go to their website, but all it contained was a looped video of guys at a meeting and a large timer across the screen, counting down to launch. Cutesy, yes. Helpful, no. I just went to their website, and honestly, it’s still rather annoying. The products are referred to by numbers instead of names, which makes superficial browsing difficult. I’m all for thorough branding and creative delivery of information, but at the end of the day, I want something simple. Each product is compared to its major brand competitor, then to a fruit, which Unreal suggests eating instead. Wait… what? I mean, fruit is nature’s candy, but I’ve clearly made my choice. Weird move, Unreal. Regardless, I’m going to go ahead and compare my candy to Peanut M&Ms instead of an orange.
So let’s get to eating that candy (instead of fruit), shall we? I didn’t get a sample of the regular candy coated chocolates (UN41 in Unreal-speak), but I did get a bag of the Candy Coated Chocolates with Peanuts, which are meant to “unjunk” Peanut M&Ms. Hold up, because I love M&Ms. I love them in their many forms, except Crispy M&Ms which were an abomination. Part of what makes M&Ms true M&Ms are the brilliant, possibly cancer-causing, possibly allergy-inducing, possibly hyperactivity-creating artificial colors they come in, which are out the window in this unjunked version. Luckily, I’m a big fan of the particular hues of greenish-yellow, indigo-blue, purplish-red, and what looks to me to simply be black.
The candies are uneven in size, many of them around the size of your average Peanut M&M, and others smaller or larger. Some oval, some round, all special and unique snowflakes. The shells seem to be of similar thickness (maybe slightly thinner) and the chocolate-to- peanut ratio seems similar to your standard M&M. Texture-wise, they are very similar. As you know, I love a short ingredients list and this one is a winner in that category:
MILK CHOCOLATE (CHOCOLATE, SKIM MILK, CANE SUGAR, COCOA BUTTER, MILK POWDER, ORGANIC BLUE AGAVE INULIN, SOY LECITHIN, VANILLA EXTRACT), PEANUTS, CANE SUGAR, CALCIUM CARBONATE, PEANUT OIL, COLORED WITH (BEETROOT JUICE, TURMERIC ROOT EXTRACT, PURPLE CABBAGE JUICE), GUM ARABIC, VANILLA EXTRACT, CARNAUBA WAX & BEESWAX.
Taste-wise, they are quite different. The chocolate is less sweet than your M&M, which makes sense given that not only is there less sugar overall (the package itself is almost 8 grams lighter than Peanut M&Ms), but less sugar per gram. This really lets the peanut flavor shine through, and give it almost a peanut butter flavor instead of sugary sweet chocolate. I quite liked them, which was clear by the fact that I ate half the package before looking down and saying “WHOA, MY FRIEND. BACK AWAY.”
I’d eat these instead of M&Ms if they were readily available and not way more expensive on the regular. I went by my local CVS yesterday and saw them on display, but I didn’t purchase them because my local CVS is a tiny hole in the Earth that leads directly to Hell. I received a couple more Unreal goodies from my pal, and will be reviewing them in short order, but as I mentioned, I don’t have the regular chocolate candies. The fact that I’m considering braving the CVS elements should tell you how much I’d like to try them. I’d definitely recommend picking up these Candy Coated Chocolates with Peanuts if you happen upon them, but if you ask for UN54, they will stare at you like you’re a moron. Which is fair.